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CPG
New product listing & launch compliance

Best for:
Trade Marketing
Commercial Ops
Category Management
Outcome
Faster time-to-revenue on new products, fewer missed launch windows, reduced manual portal monitoring and email chasing.
Case type (unit of work)
Listing Unblock Case = (1 case = 1 listing blocker resolved via voice/digital + portal updated + evidence stored)
What DUVO delivers
Duvo monitors retailer portals for pending listings, identifies blockers, attempts automated fixes, and escalates to voice calls to Category Admins - following up until listings go live.
01
Monitors retailer portals for pending listings (new items, item updates, launch windows)
02
Identifies data gaps, validation errors, and approval blockers
03
Attempts automated resolution (data fixes, resubmission) or alerts internal team with specific fix instructions
04
For retailer-side blockers, escalates to outbound voice calls to Category Admins - explains issue, captures commitment
05
Follows up on commitments until listing goes live; updates internal tracking system
06
Generates real-time dashboard of listing status across all retailers

Definition of done
Listing blocker resolved (data fixed or retailer action completed)
Portal status updated / listing live
Evidence stored (call recording, commitment confirmation, portal screenshots)
Internal tracking system updated
Listing time:
Reduced from weeks to days
On-time launch rate:
Higher percentage of products live by target date
Manual effort:
Eliminated portal monitoring and email chasing
Visibility:
Real-time status across all retailers in one dashboard
Listing tracker: product, retailer, blocker type, resolution, timestamps
Call logs + transcripts + Category Admin commitments
Portal write-backs verified (listing status changes)
Time-to-shelf improvement summary by retailer
Rollout requirements
System access
Retailer portal credentials or API access; PIM/MDM system; Category Admin contact list
Rules
Launch priority rules; escalation thresholds; approved call scripts
Timeline
Go live in 3-4 weeks