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CPG
Trade spend and co‑op claim automation

Best for:
Trade Marketing
Commercial Finance
Pricing
Outcome
Reduce leakage and speed up claim handling with an auditable decision trail.
Case type (unit of work)
Trade Spend Claim Case = 1 claim matched to agreement + approved/rejected/corrected + posted, with evidence
What DUVO delivers
DUVO matches every claim to the agreement and required proof, proposes the right decision, posts it correctly, and keeps the audit trail clean.
01
Tracks agreed activities and budgets by customer/brand/period
02
Ingests retailer claims/invoices and supporting files
03
Matches claim to planned activity and mechanics
04
Validates proof where required
05
Proposes approve/reject/correct (with explanation)
06
Writes back to TPM/ERP and logs the decision trail

Definition of done
Claim approved/rejected/corrected with rationale
Posted correctly
Audit trail stored
Leakage prevented:
~€0.4M in 6 weeks (overclaims + wrong mechanics)
Claim cycle time:
18 days → 6 days (3× faster)
Team time saved:
~20–30 hours/week across shared services + KAM support
Claim register: approved / rejected / corrected (with reasons)
Spend vs budget view (by customer/brand)
Leakage prevented estimate + processing time saved
Evidence links (per claim)
Rollout requirements
System access
TPM/TPO system, claim inbox or retailer portal, agreement templates
Rules
Approval policy for claim decisions (auto-approve limits, human sign-off triggers)
Timeline
Live in ~2 weeks for one key account