Duvo.ai and STROS today announced an expanded alliance, launching STROS Partnerships and moving the relationship from individual advisory to shared go-to-market execution. STROS now puts dedicated people, infrastructure, and a senior executive network directly into Duvo's growth engine, focused on the enterprise retail and CPG teams who need it most.
Key Takeaways
- Duvo.ai and STROS have expanded from strategic advisory to shared go-to-market execution through the launch of STROS Partnerships.
- STROS founder Ross Eggleton — a former CSCO, COO, and CEO across retail and logistics — is putting his people, infrastructure, and senior network behind Duvo.
- The alliance takes effect immediately and sets a blueprint for how STROS Partnerships backs a deliberately small number of high-conviction platforms. Duvo is the flagship.
Enterprise software is won in rooms that cold outreach never reaches. STROS opens those doors, with trusted introductions to the CIOs, COOs, and heads of operations who act on the word of people they trust. Never a cold list. One company per category. Duvo is the flagship.
Why this backing carries weight
Ross Eggleton does not advise from the sidelines. He has run these operations from the inside. A Fellow of the Chartered Institute of Logistics and Transport, he was Executive Group Director of Logistics, Supply Chain and Technology and Group Manufacturing COO at Morrisons, and VP of Business Transformation at GXO, where he led the M&A integration of the Clipper Group. Today he is Chief Strategy Officer for WS Holdco.
He knows exactly where the manual drag and the margin leaks sit in a real retail operation. When an operator with that record backs a platform, it is not a courtesy. It is a judgement.
"I spent my career running retail and logistics operations, so I know exactly where the manual work drains time and margin. I have also watched plenty of tools promise to fix it and fall short. Duvo is the real thing. It takes on the exception-heavy work that slows teams down, and it goes live in weeks, not years. I am not backing a pitch. I am backing what I have seen work."
— Ross Eggleton, Founder of STROS
What Duvo does
Duvo finds out how a team's operations actually run, fixes what's broken, then does the work: confirming deliveries, chasing suppliers, reconciling invoices, closing exceptions. It works through the same screens teams already use, with no coding and no large IT project, and goes live in weeks.
The results are published, not promised. At Rohlik Group, deliveries confirmed before cut-off went from 52% to 90%, and a commodity monitoring process the company had never been able to run delivered over €1.45M in annualized savings in its first week. Founded by Rohlik Group founder Tomáš Čupr, Duvo raised a $15M seed led by Index Ventures, with Northzone and Credo Ventures.
"Ross spent his career inside the operations we build for. He owned the numbers where the margin leaks. When someone like that puts his people and his network behind Duvo, it says more than any pitch we could write."
— Tomáš Čupr, founder & CEO of Duvo.ai
The expanded alliance takes effect immediately, and sets a blueprint for how STROS Partnerships backs a deliberately small number of high-conviction platforms.
About STROS
STROS sits where supply chain, technology, logistics, and retail meet. STROS Consulting advises a chosen circle of category leaders. STROS Partnerships is its resource-backed arm, deploying trusted access, go-to-market strategy, and a senior network into the growth engines of high-potential platforms, carrying the experience of its founder, Ross Eggleton FCILT, a former CSCO, COO, and CEO.
About Duvo.ai
Duvo helps retail and CPG teams close the gap between how their operations run and how they should. It maps the real process, fixes what's broken, then does the work across the systems teams already run, going live in weeks. Results at Rohlik Group, Pilulka, and Notino are published at duvo.ai. Founded by Rohlik Group founder Tomáš Čupr, Duvo is backed by a $15M seed led by Index Ventures, with Northzone and Credo Ventures.
Frequently Asked Questions
Q: What is STROS Partnerships?
STROS Partnerships is the resource-backed arm of STROS. It deploys trusted access, go-to-market strategy, and a senior executive network into the growth engines of a deliberately small number of high-conviction platforms.
Q: How does this change the relationship between Duvo and STROS?
The relationship moves from individual advisory to shared go-to-market execution. STROS now puts dedicated people, infrastructure, and its senior network directly into Duvo's growth engine, focused on enterprise retail and CPG teams.
Q: Who is Ross Eggleton?
Ross Eggleton is the founder of STROS and a Fellow of the Chartered Institute of Logistics and Transport. He was Executive Group Director of Logistics, Supply Chain and Technology and Group Manufacturing COO at Morrisons, VP of Business Transformation at GXO where he led the M&A integration of the Clipper Group, and is today Chief Strategy Officer for WS Holdco.
Q: What results has Duvo delivered?
Results are published, not promised. At Rohlik Group, deliveries confirmed before cut-off went from 52% to 90%, and a commodity monitoring process the company had never been able to run delivered over €1.45M in annualized savings in its first week.
Q: When does the expanded alliance take effect?
The expanded alliance takes effect immediately, and sets a blueprint for how STROS Partnerships backs a deliberately small number of high-conviction platforms — with Duvo as the flagship.
See what an operator already backed
Duvo takes on the exception-heavy work that drains time and margin from retail and CPG teams — live in weeks, through the systems you already run. Speak to our team to see it work in your operation.