promo margin across 4 fulfilment centres
17% → 27%
Rohlik Group · Promo management
How Rohlik Group lifted promo margin from 17% to 27% with daily agent-driven nominations.
See how Duvo helped Rohlik Group run daily agent-driven nominations to lift promo margin from 17% to 27% and triple promo revenue.
Duvo
promo revenue tripled (+275%)
3x
The challenge
Weekly promo nominations were running on gut feel.
Existing forecasting was over-estimating promo demand by 9-14x on average. Nominations defaulted to gut feel, with discount depth used as the lever to clear stock. Promo share of net revenue was stuck at 7.6%, with margin diluted by indiscriminate discounting and inventory positions out of line with actual sell-through across 4 fulfilment centres in DACH.
How Duvo improved the workflow
From signal to verified outcome.
Each step runs autonomously. Every action is logged, traceable, and reviewable.
01
Pulls the Data
Duvo pulls campaigns, supplier agreements, sales history and pricing data from the data warehouse every day.
02
Generates Optimal Portfolio
Generates the optimal promo portfolio per fulfilment centre - balancing margin, depth, supplier mix and inventory position.
03
Writes Back
Writes back into the promo management system automatically.
04
Lifts Decision Quality
Same buyers, same suppliers, different prep: decision quality lifts because the agent looks at the full constraint picture every cycle, not just the headline campaign.
The difference
Before and after DUVO.
Before
- Weekly nominations based on gut feel
- Forecasts over-estimating demand by 9-14x
- Discount depth used mainly to clear stock
- Promo share of net revenue stuck at 7.6%
After Duvo
- Daily agent-driven nomination cycle
- Promo margin lifted by 10pp (from 17.0% to 27.0%)
- Promo share of net revenue rose to 24.0%
- Total margin held at ~32% with slightly lower discount depth
Systems involved
Data warehousePromo management system
The difference Duvo makes
- +€2.6M annualised promo margin
- Promo revenue tripled (+€6.43M in the 5-week measurement window)
- Higher-quality selections drove the lift, not deeper cuts
Quote
“We were running promo nominations based on gut feel and deeply flawed forecasts, using discounts primarily to clear stock. DUVO changed the game by running the full cycle daily. By balancing margin, depth, and actual inventory across all fulfilment centres, we lifted our promo margin by 10 points and tripled revenue without cutting deeper.”