specialist capacity returned
468 hrs/yr
Notino · Ad localisation
How Notino returned 468 hours/year of specialist capacity with 0% error rate across 27 markets.
See how Notino compressed ad localisation from 9 hours to 10 minutes per cycle, returning 468 hours/year of specialist capacity with 0% error rate.
Duvo
manual corrections across 6 cycles
0%
The challenge
Ad localisation was burning 9 hours of specialist time every cycle.
Notino's Google Ads extensions had to be created and refreshed weekly across 27 country markets. A specialist spent ~9 hours copy-pasting ad extension strings across 27 country spreadsheets, translating discount messaging, validating character limits by hand, and formatting output. Character overflows and wrong account IDs were caught only at import time.
How Duvo improved the workflow
From signal to verified outcome.
Each step runs autonomously. Every action is logged, traceable, and reviewable.
01
Reads Campaign Data
Reads weekly campaign spreadsheet (Google Sheets) with one tab per country.
02
Extracts Promotional Data
Extracts per-country promotional data — discount values, products, dates.
03
Generates Localised Copy
Generates Sitelinks, Callouts and Promotions in each country's local language.
04
Validates Constraints
Validates strict character limits per extension type and maps account IDs (previously the two most common error sources).
05
Formats for Import
Writes import-ready Google Sheet in the Google Ads Editor format and notifies the specialist for review.
The difference
Before and after DUVO.
Before
- ~9 hours/week of manual ad-copy localisation
- Character-limit validation and account-ID mapping done by hand
- Errors caught only at Google Ads Editor import time
- Repetitive copy-paste tasks burning specialist time
After Duvo
- Cycle time compressed to ~10 minutes
- 27 markets fully automated
- Character limits and account IDs validated automatically
- Accuracy improves with every cycle via feedback loop
Systems involved
Google SheetsGoogle Ads EditorNotino internal promotional database
The difference Duvo makes
- 468 hours/year of specialist capacity returned
- 0% manual corrections across 6 production cycles and 27 markets
- Cycle time compressed from ~9 hours to ~10 minutes (50x faster)
- ~€9.8K/yr direct cost savings from returned specialist capacity
Quote
“The end-to-end flow works brilliantly. What used to take a full day of copy-pasting and formatting now runs in minutes with zero corrections. Our specialists finally have time for the work that actually moves performance.”