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Customer stories
NotinoAd localisation

Notino returned 468 specialist hours per year.

Measured result

468 hrs/yr

specialist capacity returned

0%

manual corrections across 6 cycles

Each ad-localisation cycle took ~9 specialist hours.

Notino's Google Ads extensions had to be created and refreshed weekly across 27 country markets.

A specialist spent ~9 hours copy-pasting ad extension strings across 27 country spreadsheets, translating discount messaging, validating character limits manually, and formatting output.

Character overflows and wrong account IDs were caught only at import time.

Before

  • ~9 hours/week of manual ad-copy localisation
  • Character-limit validation and account-ID mapping done manually
  • Errors caught only at Google Ads Editor import time
  • Repetitive copy-paste consumed specialist time

After Duvo

  • Cycle time compressed to ~10 minutes
  • 27 markets fully automated
  • Character limits and account IDs validated automatically
  • A specialist reviews the import-ready sheet before it reaches Google Ads Editor

The end-to-end flow works brilliantly. What used to take a full day of copy-pasting and formatting now runs in minutes with zero corrections. Our specialists finally have time for the work that actually moves performance.

Karel Jacisko

Notino Performance Marketing

The workflow from signal to outcome.

01

Reads campaign data

Duvo reads the weekly Google Sheets campaign file, with one tab per country.

02

Extracts promotional data

Duvo extracts each country's discount values, products, and campaign dates.

03

Generates localised copy

Duvo generates sitelinks, callouts, and promotions in each country's local language.

04

Validates constraints

Duvo validates each extension's character limit and maps account IDs, the two most common error sources in the manual process.

05

Formats for import

Duvo writes an import-ready Google Sheet in Google Ads Editor format and notifies the specialist for review.

Evidence status

Measured result

468 hours/year equals about nine hours saved per week across 52 weeks. The 0% manual-correction rate was measured directly over six production cycles. The ~€9.8K/yr direct saving uses the time delta and Czech performance-marketing loaded cost.

Systems involved

Google Sheets, Google Ads Editor, Notino internal promotional database

Control points

  • Character limits and account IDs are validated before the import-ready file is released.
  • A specialist is notified to review the Google Ads Editor sheet before import.

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