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Notino · Review response automation

How Notino automated responses to 2,160 negative reviews and recovered €343K in 3-year CLV.

See how Notino engaged 2,160 dissatisfied customers per year across 18 review platforms with Duvo agents, recovering €343K in 3-year CLV.

Duvo

customers engaged/year

2,160

3-year CLV recoverable

€343K

The challenge

Dissatisfied customers were churning in silence.

At Notino, the response baseline across 18 review platforms was zero. No ownership, no coverage, no tone standard. Every dissatisfied customer churned in silence. The cost wasn't visible in any one quarter — it compounded over 3-year customer cohorts.

How Duvo improved the workflow

From signal to verified outcome.

Each step runs autonomously. Every action is logged, traceable, and reviewable.

01

Detects Negative Reviews

Monitors all 18 review platforms for new negative reviews (3+ star threshold or sentiment-flagged) on Notino's product/experience.

02

Classifies Issues

Assigns each review to one of 8 issue types (product quality, shipping, return process, customer service, etc.).

03

Drafts Brand-Safe Replies

Generates a brand-safe response in the review's language, applying Notino's tone and the appropriate remediation per issue type.

04

Routes for Fast Review

Human reviewer approves or edits within the 24h SLA window. Approved responses post automatically.

The difference

Before and after DUVO.

Before

  • Zero-response baseline across 18 platforms
  • No team owned the workflow
  • No consistent tone standard
  • Dissatisfied customers churning in silence

After Duvo

  • >90% autonomous response rate
  • 18 review platforms covered under a single 24-hour SLA
  • 8 issue types classified consistently with brand-safe tone
  • ~€9K/yr of direct labour avoided

Systems involved

TrustpilotGoogle ReviewsHeurekaZboží.czNotino internal CRM

The difference Duvo makes

  • 2,160 dissatisfied customers/year now engaged within a day
  • €343K of 3-year CLV recoverable across engaged customers
  • ~€9K/yr of direct labour cost avoided
  • >90% autonomous response rate across 18 review platforms

Quote

Every unhappy customer now hears back within a day, in our voice and on every platform. We used to lose them in silence.

Head of Customer Experience

Notino