launch cycle compressed
8 → 1 week
Rohlik Group · NPD and price loading
How Rohlik captured €400K-€1.5M of modelled new-product revenue by cutting launch cycles from 8 weeks to 1.
See how Duvo captured €400K-€1.5M of modelled new-product revenue for Rohlik Group by accelerating the launch cycle from 8 weeks to 1.
Duvo
validated within 1 hour of listing
84.4%
The challenge
New products were sitting in admin queues for ~2 months.
Rohlik launches ~1,500 truly new SKUs per year across 5 country operations. Manual master-data validation and first-order admin took ~2 months end-to-end. Every week lost to admin was a week of sales window the new SKU never got back, while manual review queues kept growing across the commercial team.
How Duvo improved the workflow
From signal to verified outcome.
Each step runs autonomously. Every action is logged, traceable, and reviewable.
01
Validates Master Data
Duvo runs 5 master-data checks against every new and relisted product within 1 hour of listing.
02
Auto-fills Parameters
Auto-fills missing parameters from peer products to ensure completeness.
03
Sizes First Order
First-order sizing runs through the same pipeline every 15 minutes, with full context attached to each escalation.
04
Clears the Queue
Manual review removed from 1,200 orders/week; fully live across all 5 markets.
The difference
Before and after DUVO.
Before
- New products stuck in admin queues for ~2 months
- 1,200 new orders per week needing manual first-time sizing
- Sales windows lost permanently to admin delays
- Growing manual review backlogs
After Duvo
- 5 master-data checks run within 1 hour of listing
- Missing parameters auto-filled from peer products
- First-order sizing processed automatically every 15 minutes
- Manual review removed from 1,200 orders/week
Systems involved
Master dataOrdering system
The difference Duvo makes
- €400K-€1.5M/yr of top-line revenue captured
- Products reach the shelf ~7 weeks earlier
- €180K/yr of commercial admin (3 FTEs) redirected to category strategy
- Live across all 5 markets
Quote
“Our commercial team used to spend weeks chasing master data and fixing order templates before a product could even go live. With DUVO validating products and sizing first orders automatically, we've compressed launch cycles from two months down to a single week, capturing revenue that was previously lost to admin delays.”