promo sales protected
€593K
Rohlik Group · Forecasting & execution
How Rohlik protected €593K of promo sales with daily forecasting across 5 markets.
See how Duvo ran daily forecasting across 5 markets to protect €593K of promo sales and prevent 303 sold-outs for Rohlik Group.
Duvo
sold-outs prevented
303
The challenge
Weekly gut-feel forecasting was driving quarterly disaster weeks.
Hundreds of promo SKUs across 5 country operations were forecasted weekly by Rohlik planners. Forecast variance swung between ±20% and ±44% - tight on a normal week, off by half on disaster weeks, driving simultaneous overstocks and stockouts in the same store. Meanwhile, 30 hours/week of planner time was locked in spreadsheet forecasting, leaving no capacity for long-horizon demand work or category strategy.
How Duvo improved the workflow
From signal to verified outcome.
Each step runs autonomously. Every action is logged, traceable, and reviewable.
01
Pulls the Data
Duvo pulls campaigns, sales history, availability and pricing data daily across all 5 markets.
02
Generates the Forecast
Runs daily, agent-generated forecasts from primary signals to generate the per-SKU forecast.
03
Places the Order
Places the order automatically based on the generated forecast.
04
Flags Exceptions
Flags missing data via Slack for the planner to resolve, so they spend time on exceptions, not running the forecast itself.
The difference
Before and after DUVO.
Before
- Weekly gut-feel forecasting for hundreds of promo SKUs
- Forecast variance swinging wildly up to ±44%
- Simultaneous overstocks and stockouts in the same store
- 30 hours/week locked in spreadsheet forecasting
After Duvo
- Daily, agent-generated forecasts across all 5 markets
- Orders placed automatically from primary signals
- Forecast variance tightened to a consistent ±22-26%
- Planners only review exceptions via Slack
Systems involved
Data warehouseOrdering systemSlack
The difference Duvo makes
- €593K of promo sales protected
- 303 promo sold-outs avoided over the live forecasting period
- Sold-out rate fell from 30.5% to 24.3%
- €225K/yr of planner capacity (~3.75 FTEs) redirected to strategy
Quote
“Our planners used to spend 30 hours a week trapped in spreadsheets, running gut-feel forecasts that often led to simultaneous overstocks and stockouts. Now that DUVO runs daily forecasting from primary signals and automatically places the orders, we've eliminated quarterly disaster weeks and returned nearly four FTEs of capacity to long-horizon demand planning.”